It’s here. The BOY video is live, and watching it feels surreal after months of planning and three intense days of filming.
The concept grew organically during pre-production. We wanted to explore how internal chaos manifests in the spaces around us, how psychological states can transform entire environments. Each location became a reflection of different emotional territories the song moves through.
The visual symbolism runs deeper than surface aesthetics. The shifting color palettes mirror the song’s emotional intensity – warmer tones during vulnerable moments, deeper contrasts when the lyrics turn confrontational. Every lighting choice serves the narrative.
What strikes me most about the final result is how it captures the song’s core tension between beauty and unease. The environments feel both elegant and slightly threatening, which perfectly matches the track’s exploration of toxic relationship patterns.
The technical execution pushed everyone involved. We worked with vintage film techniques that demanded precision – no room for error when the light and timing had to align perfectly. The cinematographer’s attention to detail created this timeless quality that makes the video feel both contemporary and classic.
Working with this incredible team reminded me why collaborative art matters. The makeup artists who spent hours perfecting each look, the set designers who understood that every prop tells part of the story, the editor who found the perfect rhythm between music and image – everyone contributed something essential.
The costume design deserves special mention. Classic pieces that feel timeless but carry this underlying tension. The styling choices reinforce the song’s themes without being obvious about it. Subtlety was everything.
This video represents a new chapter in my visual storytelling. Moving away from literal interpretation toward something more psychological, more layered. Sometimes the most powerful stories happen in the spaces between what’s said and what’s shown.
Watch BOY on YouTube
Thank you to everyone who helped bring this vision to life.
— Indie pop artist, musician Anastasia Ledovskaya