The video is finally here. After months of planning, shooting, and editing, “I’m Not In Love With You” is live on YouTube. Denis Podkolzin captured something I didn’t even know I was looking for.
The song itself is about that electric feeling when you’re drawn to someone but can’t admit what it really is. “I’m not in love with you, it’s something different” – sometimes we lie to ourselves because the truth feels too dangerous. The whole track is about being lost in that space between wanting someone and running away from them.
Working with Denis was different from anything I’d done before. He understood the push-pull energy in the lyrics. We spent hours talking about how to show that contradiction visually – the closeness and distance happening at the same time.
The shoot happened in February in this vintage space full of old movie posters and neon signs. The retro diner setting felt perfect for the song’s mood. We filmed scenes of two people sharing drinks, stealing glances, all those small moments that happen when you’re trying not to fall for someone.
The winter streets at night became another character in the story. Driving through snowy Moscow while the lyrics talk about being lost, about hands in the dark, about electric touches – Denis captured that restless energy of wanting to run but having nowhere to go.
What I love about this video is how it shows the internal struggle without explaining it. Vladimir Ilishkin brought this natural tension that matched the lyrics perfectly. You can see it in the small gestures – reaching out, pulling back, the way people move around each other when they’re fighting their own feelings.
Denis has this way of making intimate moments feel universal. The neon reflections, the warm light against cold windows, those quiet seconds that say everything the words can’t quite express.
The editing rhythm follows the song’s emotional beats. When the lyrics repeat “you’re running away,” you feel that restlessness in every cut. The visuals breathe with the music.
This video is about all the things we don’t say when we’re scared of what might happen if we do.
Watch “I’m Not In Love With You”
Let me know what you think.
— Indie pop artist, musician Anastasia Ledovskaya